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Beauty Industry

Are Beauty Reviews By ‘Real’ People Replacing Ads?

Jacqueline Clarke is calling the shift a seismic change in beauty marketing.

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By: Jamie Matusow

Editor-in-Chief

Jacqueline Clark, beauty market analyst at Diagonal Reports, says that the dynamincs of beauty makreting have changed.  Find out why she says that ‘real’ people, and reviews, trump ads and even celebrity spokespersons. 

Clarke continues to exoplain that beauty buyers are looking for product and brand information in different ways, and rely heavily on ‘real’ reviews.

See what else Calrke says in Beauty Packaging’s latest web-only content, Expert’s Opinion: A Seismic Change in Beauty Marketing.

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